Last January, I got to catch up with Jackie Harris and Beth Penland in Denver during the historic National Western Stock Show and Rodeo. Jackie had just kicked off Dreaming of Three, and she was bringing her first “rodeo kid” to the show with her to enjoy the competition, the crowd and all the fun that goes along with your first rodeo. My friends at Cinch Jeans helped us out, and we were able to introduce the little girl to two bareback riders who competed that night, Matt Bright and Richie Champion.
Little did I know then that this was just the start of what Jackie was setting out to do. She’s now added on members to her Dreaming of Three team, now called Team DO3. Any competitor or non-competitor can join, donating a percentage of their barrel racing winnings to charity each week. Non-competitors can match competitors’ donations. It’s a really cool deal, and it’s so clever, it’s a shame this concept hasn’t been around longer!
So stick around to learn more about Team DO3 and how to get involved today and tomorrow.
What’s your goal for Team DO3 in 2012?
To build awareness of the Team first. Getting as much press as possible through magazine articles, news coverage, sponsoring benefit rides, trade shows and to try to hit every segment of the equestrian industry. The more equestrians and businesses are aware of TEAM DO3 the more members we’ll acquire, the more sponsors we’ll acquire, and in the end the more money that will be donated to the charities.
What is your goal beyond 2012?
Beyond 2012, I would like to have enough members in each State to have a Team captain for each State. Whereas, they would assist DO3 with news coverage in their state, benefit events, clinics, etc. I would also like to be able to open up the door of the “Rodeo Kids” program to Team members. Therefore, being able to reach more families across the U.S.! I would like to have a brand name of clothing, jewelry, equipment-where part of the proceeds also go to the charities. I know for myself, I have my kids signed up for Upromise to earn cash for college-when I see that UPromise logo on any product-I purchase that particular product over another. I would like that to be the case with DO3 someday! Dreams eh? I have tons for DO3!
So far, how have people in the area responded?
Everybody has responded very positive to the whole idea of taking something we all love to do and using it as a resource to “give back”. I receive a lot of similar comments like ” I just heard about everything you do and I’m so amazed that there are amazing people like you and others in your team” If you read through some of the profiles of Team members, you’ll see that TEAM DO3 has touched their hearts in many ways. Some have lost family members to cancer or heart disease, and riding for those loved ones adds something special to their competing. Some, have rescued animals that they are competing on and are participating in honor of that animal and donating back. All Team members obviously have HUGE hearts! They all stepped up to the plate to initially help me in my crisis when Sis got hurt my very first run of the season after I had done so much work preparing for the very first Dreaming of Three season of “giving back”. I was overwhelmed how many riders stepped up to take my place in donating some of their winnings. Sometimes, when I’d receive a new member, and their story, I’d tear up reading it, as it was so overwhelming the positive response I received.
If it hadn’t been for Sis getting hurt that day, TEAM DO3 would have never been in existence! I guess all things happen for a reason, as TEAM DO3 is more of what I thought about when I started this. I, of course, wished I could get more people to participate and fight along side of me for cancer, heart disease and animal rescues the whole time..but the “how” was my problem. I think somehow, God showed me the “how” with the little bit of a setback with Sis.
My personal sponsors, such as my wonderful boss, Franco Harris and Silversport/Super Donut, People’s Gas, Lubrisyn, Star of the West, KB Custom Kreations, Cowgirlz Flair, 5 Star pads, Penland Farms, my sister and husband, Settle Inn, CA Metal Designs all never hesitated when I asked if they could sponsor me! Some of them came to me just wanting to be a part of this whole journey! Without them, I couldn’t have even begun all of this. Then all of the “Rodeo Kid” sponsors (too many to name)- I couldn’t make the child have such a special night without all of the gifts from them! All of them responded quickly and positively when I asked them to donate an item for the child. The Rodeo Kids program is an avenue for sponsors, people, anybody to reach out personally to a family who is fighting these diseases. To put a face to it and to respond with an “I care”! I feel with the “Rodeo Kids”, all of us pitching in to shower them with gifts, for the rodeo producers and entertainment to pause for a minute to make them feel special with autographs or announcing their attendance, etc., it brings the rodeo community together for a great purpose!